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10 Best WordPress Plugins for Marketers in 2023 (Free and Paid)

Are you a marketer trying to make the most out of WordPress?

WordPress plugins can help marketers achieve their goals, like increasing sales and attracting more traffic to the website. You can also use plugins to automate marketing workflows and optimize your site for search engines.

In this article, we have hand-picked some of the best WordPress plugins for marketers.

WordPress plugins for marketers

Why Should Marketers Use WordPress Plugins?

WordPress is the most popular website builder in the world that powers over 43% of all websites on the internet.

A big reason for that is that marketers have access to over 59,000 WordPress plugins.

As a marketer, you can use these plugins to improve your workflow and grow your business.

For instance, some plugins help you optimize your website for search engines. Using them, you can improve your keyword rankings and attract more visitors from organic search.

Using the right WordPress plugins can also help improve your site’s conversions. You can create different campaigns to get people to buy your product or enter their emails.

WordPress plugins can also help you to automate different tasks. This helps save time so you can focus on other things to improve your business. For instance, you can automatically share WordPress blog posts on social media using the right plugin.

That said, let’s look at some of the best WordPress plugins for marketers.

1. OptinMonster


OptinMonster is the best WordPress popup plugin and the #1 lead generation tool available in the market. It allows you to grow your email list, boost subscriptions, and get more conversions.

You can add beautiful sign up forms without hiring developers. OptinMonster allows you to add sign up forms in the sidebar, after content, slide-in forms, light box popups, display a floating bar, and add countdown timer widgets.

It also comes with built-in analytics and A/B testing to optimize your lead generation efforts. Its signature Exit-Intent technology helps you convert visitors just before they are about to leave your website.

2. All in One SEO (AIOSEO)


All in One SEO (AIOSEO) is the best SEO plugin for WordPress. Over 3 million websites use this plugin to improve their SEO rankings.

The plugin lets you optimize your site for search engines without technical knowledge or hiring an expert. It allows you to add meta tags, open graph tags, XML sitemaps, breadcrumb navigation, and more.

It also has all the advanced features like smart schema markup (featured snippets), local SEO module, image SEO module, news & video sitemaps, Index. Now integration for faster content indexing, smart link assistant, and more.

Besides that, AIOSEO provides a tool to conduct an SEO audit of your website and analyze your competitors. The plugin also offers a powerful redirection manager that you can use to fix broken links on your site and boost your SEO.

You can check out our guide on how to properly set up AIOSEO on your WordPress website.

3. SeedProd

SeedProd landing page builder

SeedProd is the best landing page builder for WordPress. It’s used by over 1 million professionals and makes it super easy to create all kinds of landing pages for WordPress.

You can build a landing page for your marketing campaign in just a few clicks using the drag and drop builder. 

SeedProd also offers prebuilt landing page templates to get started and multiple customization options. It lets you add an optin form, countdown timer, images, videos, and more to the landing page.

SeedProd easily integrates with some of the best email marketing services. You can connect your favorite service to the landing page and grow your email list.

Besides, the plugin also lets you set up a coming soon page for a new website or a new product launch, maintenance mode page, 404 pages, and more.

With their new theme builder feature, you can now use SeedProd to create completely custom WordPress themes without any code.

4. PushEngage


PushEngage is the best push notification software that helps you engage with your visitors and bring them back to your website.

You can send push notifications when a new blog post is published or a new product is launched. It also helps promote sales offers and get more conversions. 

If you have an eCommerce store, then PushEngage helps recover abandoned carts with personalized messages.

With PushEngage, it’s very easy to send targeted push notifications. You can create different audience segments and send marketing messages based on their action.

Other features offered by the software include A/B testing, automatic drip campaigns, custom campaigns, campaign tracking, and more.

5. ThirstyAffiliates


ThirstyAffiliates is the best affiliate link management tool for WordPress. It allows you to manage your affiliate links inside WordPress, cloak links, and easily add them to your posts.

It also allows you to see how each affiliate link performs on your site. You can even organize your links into categories, so they’re easier to find.

For more details, see our guide on how to add affiliate links in WordPress using ThirstyAffiliates.

6. WPForms


WPForms is the most beginner-friendly contact form plugin for WordPress. It allows you to quickly create beautiful forms and add them to your WordPress site.

WPForms comes with an easy drag and drop form builder and ready-to-use templates. You can create any type of form with just a few clicks and don’t have to touch a single line of code.

Over 5 million websites use WPForms because it contains advanced features that marketers love such as form abandonment detection, conversational forms, user journey reports, geolocation insights, smart data routing, user segmentation, conditional logic, and more.

As a marketer, you can use WPForms to stay in touch with your visitors. You can create forms to get their feedback, conduct surveys, and help them resolve their queries.

Another benefit of using WPForms is that it’s mobile-friendly and highly optimized for speed. For more details, see our article on how to create a contact form in WordPress.

7. Uncanny Automator

Uncanny Automator

Uncanny Automator is the best automation plugin for WordPress that helps you automate different tasks without editing code. You can create powerful workflows to save time.

Uncanny Automator works seamlessly with over 70 different WordPress plugins and third-party tools. This allows you to create automation recipes on your WordPress website.

For instance, you can automatically tweet new blog posts, send SMS notifications from your WooCommerce store, integrate zoom meetings in WordPress, and more.

8. MonsterInsights


MonsterInsights is the best analytics solution for WordPress, and it helps you track your site’s performance. As a marketer, you can see which campaigns are working the best by finding out where your visitors are coming from.

You no longer have to rely on your best guess to see what’s working and what’s not. With MonsterInsights, you can uncover insights to grow your business by connecting Google Analytics with WordPress.

For instance, it automatically tracks outbound links clicks, affiliate link clicks, and file downloads. This shows how people are interacting with your website. Plus, it will also help track form conversions, eCommerce performance, and more.

Using the plugin, you can also see stats inside your WordPress dashboard. It helps in quickly glancing at your site’s performance without having to leave your website.

MonsterInsights also offers a Popular Post feature, which lets you display your best content and top products within your content, in the sidebar, or at the end of an article.

9. Revive Old Post

Revive old posts

Revive Old Posts allows you to engage users on social media by sharing your old content. Social media is an important source of traffic for any website.

The plugin automatically shares links to your old posts on your social profiles. You can choose a time interval between posts, use hashtags, exclude specific categories or posts, and more.

For detailed instructions, see our guide on how to automatically share your old WordPress posts.

10. Subscribe To Comments Reloaded

Subscribe to comments reloaded

Subscribe to Comments Reloaded allows your users to subscribe to comments on your posts. Comments are probably the most powerful user engagement tool on any WordPress site.

But by default, once a user has added their comment, there is no way to remind them to come back and check out any replies or future discussion.

Using the plugin, users will get notification emails whenever there is a new comment on the post. It not only helps you gain more page views, but it also helps users keep up with the conversation.

See our guide on how to allow users to subscribe to comments in WordPress for detailed instructions.

We hope this article helped you find the best WordPress plugins for marketers.

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